Digital Marketing

The internet has become a vital option for potential TMS patients seeking options for their treatment. With such a magnitude of choices online, it is vital to have a strong digital marketing strategy to ensure your clinic stands out. That’s where we can help.

At TMS Management Group, our services include a robust digital marketing campaign with paid ads that improve patient accessibility. Through Google and META, patients will be able to find your TMS clinics at the right time, leading to more inquiries, bookings, and consultation requests.

Increasing Patient Reachability
Potential patients who are researching TMS treatment will find your website more easily.
Increasing consultation requests
Potential patients will be exposed to compelling adverts that will encourage them to choose your clinic over other options.
Providing empirical evidence of clinic interactivity
Digital marketing allows you to directly observe how people are interacting with your clinic, more so than referrals. You will gain a better understanding of your market and your patients.

Targeted Paid Advertising (Google & META ads)
Google Ads - your clinic will appear at the top of search results when people are searching for local TMS treatments.

META Ads - your clinic will reach potential patients on Facebook & Instagram based on cookies that consider demographics and interests.

Compelling Ads Strategy - Our ads are more than just clickable - they will lead to more patient inquiries due to their personalised nature.
Landing Page Optimization & Lead Tracking
The landing page is the initial page that potential patients will arrive on when they click on your advertisements.

Specified Landing Pages - tailoring the initial page to the advert in order to appeal to website visitors and encourage them to book consultations.

CRM Integration - a customer relationship management system that allows for customer data to be exchanged automatically. This automation of business processes ensures that no lead is lost.
Ongoing Performance Monitoring & Optimization
A/B Testing - testing and comparing different versions of advertising, namely headlines that target maximum effectiveness.

Budget Optimization - ensuring that your marketing dollars are being used for campaigns that are high-performing and make it worthwhile.

Real-Time Reporting - transparent feedback about marketing performance and patient conversion rates.

Our Expertise in TMS-specific marketing - we have experience with how TMS should be marketed effectively, thanks to our understanding of patients’ experiences.

Data-Driven Approach - we will ensure that your marketing dollars are optimised for return on investment (ROI), meaning your patient-acquisition will be cost-effective and will consider your revenue and marketing cost.

Comprehensive and Ongoing Support - we will help your clinic in all aspects of digital marketing, allowing for more inquiries to become scheduled patient appointments.

Less Financial Risk for your practice - when you choose a full-service partnership with TMS Management Group (including your Digital Marketing service), we will cash flow the TMS top line expenses. This means there will be a monthly recap in which we indicate your revenue compared to your agreed top line expenses. If your business is not profitable at that moment, we will carry the loss until TMS revenues cover the shortfall.

Prior to launching TMS Management Group, Greg successfully managed two mental health practices from his home office, gaining first-hand experience with the logistical challenges that clinics face daily - from staffing and scheduling to billing and patient onboarding. He understands the pressure clinic owners are under because he’s lived it.

One of Greg’s standout traits is his ability to identify and resolve weak points in a clinic’s operations. Whether it’s replacing an underperforming TMS technician, reworking internal referral workflows, or managing prior authorizations with a 90%+ success rate, Greg ensures no opportunity is missed to improve patient access or streamline care delivery.